Streetwear has probably been around longer than you think. However, most would agree that it grew to popularity in the late 70’s when surfboard designer Shawn Stussy created his own line of apparel primarily influenced by the emerging punk scene. It was largely adopted by the skate and surf culture and quickly spread to other metropolises and countries around the world. Countries like Japan and the UK would add their own culture and style to the growing trend. Athletic apparel later made a big impact on streetwear as limited edition sneakers became a must have item, and oversized basketball jerseys became fashion statements. Hip hop artists and celebrities added their own twist by mixing high-end and low, casual and dressy. Demand grew as many wanted to emulate the looks worn by their fashion icons. Now we see budget retailers as well as luxury brands creating their own streetwear collections.
It’s obvious to see that streetwear is constantly evolving while still retaining a lot of its various roots. Due to its attitude of non-conformity and self-expression, there is plenty of freedom to make it your own. What will we see next?